Rihanna Steps Down as CEO of Savage X Fenty Lingerie Brand

As a billion-dollar business worth $1.4B, Savage X Fenty has continued to thrive upwards since its launch year in 2018. Though singer and CEO Rihanna has created some of the sexiest and comfiest undergarments in the industry, she has chosen to step down as the company’s head woman in charge.

Savage X Fenty 2018 runway show

This doesn’t mean that production has stopped. It’s just a point where the “shine bright like a diamond” singer has decided that it was a good time to hand over the greater responsibilities of her business, leaving Rihanna to sit as an executive chairman moving forward. 

Rihanna Names New CEO of Savage X Fenty

Savage X Fenty lace lingerie

Luckily for Rihanna, she has intelligent and close colleagues like Hillary Super, the former Chief Executive of the US fashion, home, and beauty company Anthropologie Group to take control of the CEO position for Savage X Fenty. The decision was recently finalized and will be fully executed later this June. 

Super was named as one of The Forty Women to Watch Under 40 in 2017, making her an ideal candidate for Rihanna’s flourishing beauty brand. What’s more, Super has noted that she plans to focus on being a “strong, kind, and relatable leader,” much like her colleague Rihanna. Now, with the two working side by side, the force of innate passion will likely take place and lead to some very gorgeous garments in the near future. 

Rihanna Shares Her Feelings on Her Billion-Dollar Brand

Savage X Fenty model wearing green lingerie

In discussing the company’s new leader, Rihanna talks about her affinity for her brand, saying, “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years. This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.”

Savage X Fenty wearing lace bralette

With that being that, there’s clearly no stopping Rihanna nor boundaries to the vision of the brand. She wants Savage X Fenty to continue to be a billion-dollar company, and with her impeccable creativity and business-minded intellect, she’ll be able to continue executing like the boss she is.